20 years ago, Moe Emady left Iran for Canada in hopes of finding
greater opportunities. Having left his family behind, Moe found himself
living in a foreign country all by himself. Seeking comfort in
familiarity, he sought out to find the Persian community within the
greater Vancouver area. He soon found out that the Persian community
existing within the North Shore was the 2nd largest community of
Persians in all of North America. With this discovery, he began
collaborating with many local Persian-Canadian businesses.
It was at this point when Moe stumbled across a massive problem. He
observed that even though the Persian community within the North Shore
was large and influential, they were not being represented within the
greater Vancouver area. He sought out to find within the community why this was the case.
He discovered it was primarily because Persians did not have a media
outlet that was adequately promoting their businesses, cultural events
This prompted Moe to establish Daneshmand Magazine in 2006. The
magazine named “The Scientist,” was designed to be completely dedicated
to the growth of Persian culture through the provision of educated
editorials in combination with promotional content for local
Persian-Canadian businesses. Daneshmand provided a platform for
professionals and consumers within the Persian community to interact
with one another.
Upon inception, Daneshmand faced multiple obstacles. Not only were
they new and relatively unknown but in 2008 they were hit very hard by
the global financial crisis. Many of Daneshmand’s competitors went out
of business and Daneshmand’s future hung in the balance. It was at that
moment when Moe decided to set Daneshmand’s sights on differentiating
themselves from all the other publications. They did this through
providing compelling articles for the readers and designing creative
promotional campaigns for local businesses. Going above and beyond for
their clients coupled with unique and creative designs, Daneshmand
survived the hard times and grew bigger than ever.
Today Daneshmand Magazine continues to be the largest Persian
magazine in Canada. With its sister companies Salam Vancouver Magazine
& Meta Marketing, they comprise the largest Persian-Canadian
marketing company in all of Canada. The
2008 world financial crisis as well as the 2020 COVID pandemic were
quite challenging but we managed to utilize them as an opportunity for
Daneshmand to grow stronger. Today, both Moe and Daneshmand are in the best place yet and the best is still only to come.
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Farsi Speaking Staff
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